Brand Guidelines

At Pacific Luxe Creative, we believe that branding is more than just a logo, it’s the story, style, and strategy that define your business. Our branding suite is designed to help companies in Bali, Perth, and beyond create a consistent, luxury-driven identity that stands out online and offline.


1. Logo Usage
Your Pacific Luxe Creative logo represents elegance and professionalism.

  • Primary Logo: Full version with the PLC monogram and “PACIFIC LUXE CREATIVE” wordmark.
  • Secondary Logo: Monogram “PLC” inside the oval (ideal for social media icons, watermarks, and favicons).
  • Clear Space: Maintain clear space equal to the height of the “P” around the logo.
  • Minimum Size: No smaller than 0.75 in / 80px for clarity.


Pacific Luxe Creative logo on a black and white background

Best Practices:

  • Always use approved brand colors.
  • Avoid stretching, skewing, or altering the logo.
  • For dark backgrounds, use the white or gold version for strong contrast.

2. Color Palette

The Pacific Luxe Creative brand colors convey sophistication and timeless design.

  • Primary Gold-Bronze – HEX #B68A4B | A rich, golden hue symbolizing elegance and creativity.
  • Ivory White – HEX #FFFFFF | Clean, minimalist backdrop.
  • Warm Sand Beige – HEX #F5E9DA | Soft and natural accent tone.
  • Charcoal Gray – HEX #2E2E2E | Strong, modern balance.
  • Deep Espresso Brown – HEX #3B2C23 | Bold and refined grounding color.
Color swatches with hex codes on a white background

3. Typography

Typography plays a vital role in brand identity design:

  • Headings & Logos: Montserrat – sleek, modern, and bold.
  • Body Copy: Lora – elegant serif for a refined touch.
  • Web Alternative: Roboto – clear and versatile for online readability.

4. Brand Voice & Tone

Pacific Luxe Creative speaks with clarity, confidence, and luxury.

  • Voice: Elegant, professional, creative.
  • Tone: Luxurious yet approachable.
  • Keywords to Use: classy, creative, refined, luxe, tropical elegance.

5. Photography & Visual Style

Visuals define how your brand is experienced. Our style:

  • Mood: Tropical elegance, think golden sunsets, palm silhouettes, and modern minimalism.
  • Style: Editorial-inspired, clean, and high-end.

Best Practices:

  • Use natural textures (linen, marble, wood, gold).
  • Avoid busy, low-quality stock images.

6. Applications

Your branding suite applies seamlessly across platforms:

  • Business Cards: Minimalist white with gold emboss and charcoal typography.
  • Social Media: Monogram logo for icons, gold + neutral grid for consistency.
  • Stationery: Gold accents on letterheads, envelopes, and proposals.
  • Website: White background with gold details, high-resolution photography, and clean layouts.
Business card with Pacific Luxe Creative branding on a white background
Pacific Luxe Creative logo on a white background
Beige stationery set with 'Pacific Luxe Creative' logo, showcasing elegant and professional corporate branding materials.

7. Brand Collateral Checklist

✔ Logo Files (Primary, Secondary, Monochrome, Transparent)

✔ Color Palette Guide

✔ Font Pairing Guide

✔ Business Card Template

✔ Social Media Post & Story Templates

✔ Email Signature Design

✔ Proposal / Presentation Template

With Pacific Luxe Creative, your business will showcase a cohesive, professional, and luxury brand identity that builds recognition and trust. Whether you’re a boutique business in Bali or an established brand in Perth, our creative agency ensures your branding reflects elegance and quality.